The Experience Behind the Method
I’ve spent my career helping founders and investors translate technical innovation into commercial success.
At Gartner, I worked with some of the world’s leading technology providers and investment banks — advising them on go-to-market strategy, sales process design, and positioning.
Now, through Judah Growth Consulting, I help early-stage and growth-stage founders apply those same principles to their own businesses.
Philosophy
The philosophy is simple: every sales conversation should link directly to the customer’s revenue, profit, or risk.
If we’re not talking about those things, we’re talking about the wrong things.
“Everything comes back to the customer — their top line, bottom line, and risk.”